Leaflet, Flyer & Pamphlet Printing Information

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Odds and Ends About Printing Leaflets, Flyers, Brochures and Pamphlets

Use Colour

Use colour to raise the perception of quality. Printed materials are viewed 60% more favourably when in colour.

Instead of spreading colour around on a page, concentrate it in a few key areas.

 

Use Headings and Subheadings

Use subheadings and white space throughout your brochure, leaflet, pamphlet & flyer to break up your information into digestible parts (but NEVER crowd your brochure with too much information — keep your brochure design simple).

 

Do not be afraid to experiment

Printed Leaflets and Real Estate

James Rolfe, 32, began developing property in 2003. He sold his first two homes through a real estate agent. The third time round, he decided to find a way of keeping all that commission for himself. So he got a friend to design an A4 flyer and “carpet-bombed” local businesses — newsagents, the post office, even fish-and-chip shops. Within two months, he had an offer of £199,000, higher than three of the four valuations he had received from estate agents. “It might have taken me a bit longer, but I’ve saved about £5,000,” Rolfe says, estimating that he has spent £2,000 on his personal marketing campaign.

  

Check your file BEFORE it is printed.

  1. Mystery Rail Station Leaflets. Train operator First Great Western (FGW) published thousands of leaflets which showed a service in Cornwall that does not exist. The map showed a phantom direct line between Falmouth and Redruth as part of a cheap fares promotion. The mistake broadcast to the world, and this meant that the message (i.e.: cheap fares) was lost on the public.
  2. The Tynedale Council printed instructions on how to place postal votes in the local election. Those instructions were wrong, so two eager candidates printed an election leaflet with the correct instructions. The council attempted to blame the printer, but the real issue was: who in the council checked the instructions before they went to the local voters?

 

Use Backgrounds Sparingly

Resist the temptation to go overboard with backgrounds. Black text on a white background is the easiest to read, otherwise you may sacrifice legibility. For readability, text set in colour, or placed against a coloured background, may need to be set in bold or increased in size. Keep the design of your brochure, flyer, pamphlets and leaflets simple.

 

 

Tips on Effective Brochure Designs — Keep it Simple

Each and everyday, we receive one-too-many printed things in our letterboxes. Brochures, flyers, leaflets, catalogues, postcards, calendars, and pamphlets - you name it and we receive it.

All of these brochures, flyers, leaflets, catalogues, postcards, calendars, and pamphlets compete for our undivided attention. So, if your brochure is going to be read by the recipient, then your brochure’s impact must be direct and instant. If your brochure takes more than one second to read, then it will be placed in the rubbish bin.

So, what gets good first impressions? The answer is simple: simplicity. A good and well-designed brochure generally has simple and direct content and images.

The flashy and dazzling designs do not make good designs; the more elements there are in the printed brochure, the more likely that the readers will feel confused and annoyed because their attention gets to be divided among the many elements. So, with brochures, less is definitely more.

Once you have the reader’s attention with simplicity (i.e.: an uncrowded brochure), you must make sure you retain that reader’s attention. How can this be done? Again the answer is simple; the clearer and more organized you are with your brochure, the better it is for your prospective clients to understand your message. So, determine what you are selling, and present it is an organised manner.  Try writing down the major bits of information in bullet point form. If your list is too long, then your are trying to tell the reader too much. If your sentences are too long, then you are not being sufficiently concise.

Nevertheless, one thing should always be declared on your brochures, pamphlets and leaflets, and that is good, quality service. No other element can beat the satisfaction your clients will get from your business when they know that what they are getting is excellent customer service.